Prelect way | online/offline（纯英文教学）
Studio Schedule | （undetermined）
Number of students | 6-12
Project Type | 4-5 floors medium-scale architectural design / spatial and retail
Major | Architecture / Interior Architecture
Student Level | 4th year and above.
Required skills | Large scale model making and visual renderings.
Recommended Reading | 1. Project on the City II: The Harvard Guide to Shopping , Chuihua Judy Chung, Jeffrey Inaba, Rem
Koolhaas, Sze Tsung Leong, Taschen, 2001
Any relevant research into shops, the company Feiyu and site research.
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Flagship stores are core stores for brand name retailers, larger than their standard outlets and stocking greater inventory, often found in prominent shopping districts such as Fifth Avenue in New York, Oxford street in London or Tokyo’s Ginza.
Brief
To design Feiyue’s global flagship store in shanghai’s prominent shopping district
location
huaihai middle road 淮海中路
Site
Huaihai middle road no.900 淮海中路900号
The studio will research into this fashion company’s history and corporate identity. It will also question the idea of cultural identity within the fahsion industry. The notion of a brand that is deeply rooted in its local identity yet looks forward to its new global connections will be discussed and examined.
What is a flagship store
OMA PRADA NYC
OMA PRADA NYC
NIKE SHANGHAI
HERZOG DE MEURON MIUMIU
Why do we shop
Shopping is arguably the last remaining form of public activity. The Harvard guide to Shopping, made by the Harvard Graduate School of Design and OMA, explores the spaces, people, techniques, ideologies, and inventions by which shopping has so dramatically refashioned the city at the turn of the century.
required reading: Harvard Design School Guide to Shopping
The studio will focus on large model making and drawings to explore space and materiality
